CHICK-FIL-A: HONEY PEPPER PIMENTO CHICKEN SANDWICH

With both the Original and Spicy Honey Pepper Pimento Chicken Sandwiches rolling out this fall, we wanted to spark buzz for each by creating a conversation (and some friendly debate) over people’s favorite aspects of both bites. Asking the simple question “Original or Spicy?” will open the door for real people to highlight all the different ingredients and flavors that make these sandwiches special to them. 

Sr. Art Director: Lyns Descardes Sr. Copywriter: Sam Altam GCD: Jason McKean ECD: Larry Platt & Daniel Rodriguez Director: Matt Morgan

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